A study comparing Millennials with non-Millennials sheds light on some of the key behaviors and attitudes of the generation.

Currently numbered at 79 million — and growing in influence — Millennials are expected to outnumber the Baby Boomer population 78 million to 56 million by 2030.

The Boston Consulting Group recently surveyed 4,000 Millennials aged 16 to 34, as well as 1,000 non-Millennials aged 35 to 40. The report’s complete findings are available online.

via Millennial Consumers: Engaged, Optimistic, Charitable [STUDY].