The goal should be to make the correction as viral as the mistake. But that’s a challenge, and Tuesday at Harvard’s Truthiness in Digital Media conference, I saw (for the first time) what it looks like when we fail.

The presentation by Gilad Lotan, the vice president of research and development for SocialFlow, included a chart that compared the Twitter traffic of an incorrect report to the traffic for the ensuing correction. It’s the Law of Incorrect Tweets visualized:

via Visualized: Incorrect information travels farther, faster on Twitter than corrections | Poynter..