US Hispanics are more active on social media than the average US internet user, and are logging in more frequently to a wider variety of social sites.
The February 2012 “American Pulse Survey” from BIGinsight of US adult internet usage found that, while greater percentages of black internet users spent larger blocks of time online than the other groups studied, Hispanic internet users spent more of their online time on social media sites.
via Hispanics More Active on Social Media than Other Ethnicities – eMarketer.