Monthly Archives: March 2012

community management

Are Brands Ignoring Facebook’s Interactive Potential? – eMarketer

While brands are reaching more and more consumers via their Facebook pages, companies are not realizing the full potential of engaging and interacting with these brand fans.

In December 2011, consulting firm A.T. Kearney analyzed the conversations happening on Facebook between 50 of the world’s top brands and their fans, comparing their interactions to those in December 2010.

The study found that in 2011, 94% of the 50 top brands’ Facebook pages directed users to a one-way communication page, such as a tab or a closed Facebook wall that didn’t allow consumers to initiate a conversation. This was up from 91% of the top 50 brands’ pages in 2010. Additionally, 56% of those brands did not respond to a single customer comment on their Facebook page in 2011; the same percentage of nonresponses as in 2010.

via Are Brands Ignoring Facebook’s Interactive Potential? – eMarketer.

Reading

Hispanics More Active on Social Media than Other Ethnicities – eMarketer

US Hispanics are more active on social media than the average US internet user, and are logging in more frequently to a wider variety of social sites.

The February 2012 “American Pulse Survey” from BIGinsight of US adult internet usage found that, while greater percentages of black internet users spent larger blocks of time online than the other groups studied, Hispanic internet users spent more of their online time on social media sites.

via Hispanics More Active on Social Media than Other Ethnicities – eMarketer.

trends

What Marketers Should Know About Brand Advocates – eMarketer

Brand advocates are consumers who actively promote the brands, products and services they love and provide marketers with a volunteer army of supporters who disseminate recommendations to friends and family.

Social media influencer and advocacy company Zuberance found, in a January 2012 study, that US internet users are making more recommendations than ever before, across a variety of industries. On average, the US internet users studied by Zuberance made 9 recommendations per year.

via What Marketers Should Know About Brand Advocates – eMarketer.

Facebook

Facebook’s US User Growth Slows but Twitter Sees Double-Digit Gains – eMarketer

As recently as 2010, growth in US Facebook usage was well into the double digits, at 38.6%, eMarketer estimates. But with 116.8 million US internet users already logging on to the site at least once monthly that year, growth rates were bound to plateau.By 2011 Facebook user growth rose a comparatively small 13.4%, and this year will be the first when growth rates drop to the single digits. Rates of change in the US will continue to decline throughout eMarketer’s forecast period.

via Facebook’s US User Growth Slows but Twitter Sees Double-Digit Gains – eMarketer.

trends

Why AuthorRank Matters & How to Leverage It [Infographic]

The tidal wave of content being published online is astronomical. As more content continues to be produced, new methods for sorting, filtering and displaying content have come into being. As the astute AJ Kohn put it, AuthorRank is Google’s attempt at “fusing the web of people with the web of documents and creating a more savvy view of Internet influence.”

via Why AuthorRank Matters & How to Leverage It [Infographic].