While Facebook, Twitter and LinkedIn have been at the top of the social media heap in the US for several years now, new services and relaunched versions of older ones are rapidly gaining popularity among consumers and marketers.

“Many internet users are turning…to social networks that offer a more focused experience than Facebook, even as that site positions itself as the social destination for sharing, curation and consumption of content,” said eMarketer’s Kimberly Maul, author of the new report, “Beyond Facebook and Twitter: Visually Focused Social Sites See Growing Interest.” “In the case of several popular or up-and-coming sites, this means giving users the ability to express themselves—and often to become tastemakers—using photos and other visually oriented material.”

via Users and Marketers Warm to Niche Social Networks – eMarketer.