BuzzFeed is the creation of Jonah Peretti, a graduate of the MIT Media Lab with an expertise in content that is likely to be “liked.” He took those skills to The Huffington Post, where he was the wizard in back of the curtain, brewing a bubbling cauldron of tatty celebrity news and goofy cat shots behind a front page of serious news and commentary. Using search optimization, he knew what people wanted almost before they did.

via At BuzzFeed, the Significant and the Silly – NYTimes.com.