The use of internal social media within organizations is significantly increasing as C-level executives are recognizing the power internal social media can bring to their bottom line.
To better understand the value of social media in the workplace, APCO Worldwide and Gagen MacDonald recently surveyed 1,000 U.S. employees, and built a model that quantifies the factors that characterize effective programs and the impact those programs have on the bottom line.
Some significant findings include:
58% of employees would rather work at a company that uses ISM effectively, and 86% would refer others for employment
60% of employees say use of internal social media demonstrates innovation
61% of employees say their companies’ social media tools help them collaborate
39% of employees are more likely to recommend their company’s products and services
60% of employees are more likely to support their company when in crisis, and 67% are more likely to support the company’s public policy priorities