You’ve spent all year writing and sharing great content. And from time to time, you check to see how your posts perform. But when you look at that report—whether it’s in bit.ly, Google Analytics, or your social media management tool of choice—how do you interpret it? Is 100 clicks good? Is 1,000 clicks good?If you don’t frame your performance correctly, your boss won’t recognize your impact. If you want to demonstrate success, you need to go further than simply reporting on the raw traffic you drove.Fortunately, demonstrating your success can be easy. Just follow these three steps: Measure the right stuff Know how you stand up to your peers Choose outliers to tell a story

via Benchmarking Your Social Performance | Social Media Explorer.