The Average Performance of 4,000 Facebook Pages
I teamed up with the folks from EdgeRank Checker to examine what was going on, and the findings were disturbing.
First, we found that (in a review of 4,000 Facebook pages) the average page post is only reaching 17 percent of the page’s fans.
Your mileage may vary, so do your own calculations — look at your page insights, average the reach of the last ten posts, and divide that by your total fan count.