When it comes to capturing the attention of young people, baseball suffers from the same problem that plagues all forms of entertainment — infinite competition.

“You used to go outside and play sports, which put you on that path,” says Terry Lefton, editor-at-large for Sports Business Journal and Sports Business Daily. “Now there are more things to do. My 14-year-old plays video games constantly. I’ll be watching NFL with him, and if the game gets boring, he’ll go upstairs and play Madden. He doesn’t see any difference.”

via How Two ‘Cave’ Men Brought Major League Baseball Into the Social Media Age.