So here’s are a few quick questions to ask yourself when posting to your feed:

Is this interesting? Goes without saying, but a hefty number of news tweets and FB posts are boring or to boring content. Save the headline rundown for the RSS feed and highlight only the best or most important to promote. That gives you more room in the timeline to interact without overwhelming streams with a list of headlines.

Does everyone already know? You can retweet, but don’t just repeat without adding value. What can you/your organization add? Solicit feedback on the topic from your followers and share that feedback.

Would I like, share, retweet or read this? If the answer is no, consider what you can do to make mundane more readable.

Would my mom care about it even if I didn’t create it? Because let’s be honest, your mom will “like” anything you create, but she’s also a proxy for the general public when it comes to whether pieces will resonate.

Did someone else have it first or say it better? Credit them!

How can I engage other followers or organizations in this post? It’s more than OK to reply to followers, and it’s OK to share what they or others you follow share. (Your organizations and you personally do follow people, right?! You don’t have to follow everyone who follows you, but you absolutely should follow people you find interesting and the newsmakers in your niche and community.)

Bonus: Does it involve cute animals or is it fun? It’s OK to be fun. Your followers will appreciate the well-selected smile.

via What Do Followers Really Want? Not An RSS Feed – 10,000 Words.