Monthly Archives: November 2011

Twitter

Nobody Gives A Damn About Your Klout Score

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Remember that time that astrologers decided that they had gotten all the zodiac signs off by one, and everyone was so bewildered because all of a sudden you were NO LONGER AN ARIES BUT A PISCES and it seemed like everything you had believed for so long was untrue.Well the social media equivalent happened today for startup Klout and its “scores,” which purportedly give you and others an idea of your social media influence on various topics.

via Nobody Gives A Damn About Your Klout Score | TechCrunch.

community management

10 things your grandmother can teach you about social media

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Social media isn’t something we have to learn. We just have to apply what we already know to a new social environment. The same personal qualities and social skills that you (hopefully) learned growing up are what will make you successful at social media. Here are 10 things an older relative probably told you at some point that you can apply to social media.

via 10 things your grandmother can teach you about social media | Social Media Today.

Infographics

Inbound Marketing vs. Outbound Marketing

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Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, because the web has empowered them. It’s given them alternative methods for finding, buying and researching brands and products. The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media.

via Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC].

linkedin

A Guide to Generating Leads on LinkedIn

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To me, LinkedIn has always seemed like more of a place to hunt for a new gig than anything else. And since I haven’t been in the job market for a while, I’ve paid it little mind.

Plus, I’ve always thought LinkedIn was kind of … well, boring. If Facebook is a rave at a hip downtown hot spot, LinkedIn is a stuffy reception with piped-in music at one of those soulless function facilities conveniently located at the end of an exit ramp.

Does that sound harsh? For sure. But now I’ve realized that I couldn’t have been more wrong.

While the early adopters flock to Google+ and our kids and moms become power-users on Facebook, LinkedIn is where business gets done. Execs from all Fortune 500 companies are there, and 59 percent of those active on social networking sites say LinkedIn is their platform of choice over Facebook or Twitter, up from 41 percent who called LinkedIn their most important social account a year earlier, according to a June report by Performics and ROI Research.

via A Guide to Generating Leads on LinkedIn | Entrepreneur.com.

agency

These Five Companies Control 64% Of All Online Ad Spending

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Interesting piece of data from digital marketing guy/VC Darren Herman: Just five companies control 64% of all online spending. Incredibly, Google controls 46% of all online spending.One thing to note, says Herman: “With Facebook only now starting to monetize their platform, you can start to see how big an impact they could have on the dominance of the digital advertising landscape.”

via CHART OF THE DAY: These Five Companies Control 64% Of All Online Ad Spending.