“Measuring Influence since 2008” is the grandiose claim on the Klout website that is supposed to entice people to check a score from 1 to 100 on how their engagement on social media impacts on their peers.

When I read this I was minded of the Hollywood film L.A. Story when Steve Martin tries to woo a visiting English reporter by taking her around his city. ‘Some of these houses are almost 25 years old’ he enthuses, thinking that he’s impressing her.

So it goes with Klout’s banner. Three years is probably a long time in social media but shouting out that you’ve only been in business for three years isn’t the best metric… especially if your business is based on metrics.

via Forget Klout: you can’t measure influence on Twitter – Telegraph.