SAP GivesWe tend to, collectively, think of social media as either “personal,” ”political,” or “commercial.” “Personal” is connecting with old friends from high school, or sharing your love of your beer can collection (for some people it will always be 1977). “Political” is voicing your beliefs in a way never before seen in such a scale, from the recent wild fire spread across North Africa to President Obama’s social election strategy. “Commercial” is our ability to interact with a company as equals, from how we buy to how we express our opinions of that company. However, with Corporate Social Responsibility (CSR, for short), we have the perfect blend of all three in social media.

via Social Media Means Transparency into Corporate Social Responsibility – Forbes.