In short, LinkedIn is quickly coming into its own in the social networking realm — and social media managers need to stay on top of it. With the new HootSuite features, they can send company status updates and start group discussions around their content. For companies using LinkedIn for HR marketing and recruiting, it’s an opportunity to post job openings and share professional expertise as well.
This is just the beginning of the two services’ budding partnership. LinkedIn has named HootSuite one of its four charter members in its new Certified Developer Program, a network of developers designated to help marketers, agencies and companies use LinkedIn to connect with their audiences. Needless to say, there’s more LinkedIn functionality on the way for HootSuite.