Monthly Archives: September 2011

trends

Is “Content Marketing” the New Dirty Word in Social Media?

Leave a comment

There’s a new (well, sort of new) buzzword making the rounds these days. “Content marketing.” Whether you’ve been doing it for years (under its other names) or are just now jumping onto the quality content bandwagon, content marketing is a concept you’re bound to come across in social media.

Let’s take a look at content marketing today — what it is, what’s great about it, and what’s not so great about yet another social media buzzword like this.

via Is “Content Marketing” the New Dirty Word in Social Media?.

Facebook

Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%

Leave a comment

Facebook Pages that automatically publish content to the news feed through third-party apps such as HootSuite, TweetDeck, and Networked Blogs receive an average of 70% fewer Likes and comments on their posts per fan, according to a new study by Applum, developer of Page tool EdgeRank Checker. The study says the difference is likely due to Facebook reducing the prominence of posts published by third-party APIs, and Facebook collapsing updates from the same API from across a user’s friends and Liked Pages.

As Likes and comments increase a post’s prominence in the news feed — thereby driving more impressions and clicks — all Pages using auto-posting apps should look to switch to manual posting if possible.

via Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%.

Facebook

4 Successful and Creative Facebook Contests

Leave a comment

But Facebook didn’t just add ease of use to contests, it totally changed the motivation behind entering them. Nowadays, the prize seems secondary. The main appeal of Facebook contests is to communicate something about yourself.

These four highlighted contest campaigns illustrate this. In each case, users get more out the program than a gift certificate or whatever the nominal prize is: They also get a forum to define themselves to like-minded people. Maybe the best prize you can offer these days is bragging rights.

via 4 Successful and Creative Facebook Contests.

Facebook

What types of posts work best on Facebook pages?

Leave a comment

At Socialbakers, we analyze hundreds of thousands of Facebook pages to bring you the best stats out there. What do we do with so much data? For starters, we built Socialbakers and its sections for top brands on Facebook, so you can monitor the top brands, and even suggest if Facebook pages should belong into brands or different local ranks.

Second, we built Socialbakers Engagement Analytics – the best analytics tool out there for Facebook pages, that you can use to analyze what works for you and your competitors.

Thats exactly where we looked to analyze the TOP 100 pages on Facebook, to see what content is being posted, and what works in terms of Engagement Rate. We already explained engagement rate earlier, but its the number of LIKES and COMMENTS divided by the number of FANS – and its an average across all the pages posts. That means the Engagement Rate is much about quality.

via What types of posts work best on Facebook pages? – Socialbakers.

Reading

Tumblr Reels in Big Traffic, Now 8x More Page Views Than WordPress.com

Leave a comment

This time last year, we compared the growth of the two leading light blogging services: Tumblr and Posterous. The conclusion was that Tumblr had all but defeated its rival. All through 2010, Tumblr showed exponential growth. That has continued into 2011. Over the past year, Tumblr has grown from just over 100 million visits per month to over 300 million now according to Quantcast. Over the same period, Posterous has grown from about 7M visits per month to about 11M. So the gap has widened: a year ago Tumblr got 14-15 times more visits per month, now it’s double that.

via Tumblr Reels in Big Traffic, Now 8x More Page Views Than WordPress.com.

Reading

Create A Standard Background Image For Your YouTube User Page With Photoshop

Leave a comment

youtube background image creatorBasic graphic design tutorials are all pretty universal whether you are using Photoshop, the GIMP, or even Pixelmator. For instance, the ability to adapt to your image editor is going to be very flexible in this particular tutorial on YouTube, so aspiring graphic designers, have no fear if you do not own a full-blown Adobe image editor.

via Create A Standard Background Image For Your YouTube User Page With Photoshop.