Mark Zuckerberg spoke to me last night as I jogged through Central Park. He had parted the water in the pond perfectly, in five unique circles, and was cleverly allocating brightly colored fish to each circle. During this close encounter, he telepathically shared with me four stern warnings for marketers, as he was fearful of appearing to share publicly, given his latest run-in with GQ.
Monthly Archives: September 2011
Wake up! 7 tips on how to be a human in social media
There’s no doubt in my mind that using social media in the right way is a powerful tool to advancing your brand and can be a powerful weapon to come out on top of competitors. But if you’re using these tools to connect with your audience, don’t be just a faceless, nameless corporation. I believe one of the most important elements in a successful social media campaign is to keep it human in social media.
via Wake up! 7 tips on how to be a human in social media – TNW Social Media.
Y = C*2^X
Infographics : social media facts & figures B2B
Social media editor role expands to include fighting misinformation during breaking news | Poynter.
The buzzwords for social media editors at news outlets are conversation, curation and collaboration. But when using Twitter and its ilk to collect and disseminate news in real-time, another word is becoming just as important: corroboration.
During big, breaking events such as Hurricane Irene, the East Coast earthquake and uprisings in the Middle East, social media editors monitor Twitter, YouTube and Flickr. They ask people what they’re seeing and spread eyewitness accounts and images to a broader audience.
via Social media editor role expands to include fighting misinformation during breaking news | Poynter..
How Consumers Interact With Brands on Facebook [STUDY]
People interact with their favorite brands on Facebook far more than on any other social network, according to a recent study of online consumer behavior.
The study, conducted by Constant Contact and research firm Chadwick Martin Bailey, analyzed the behavior of 1,491 consumers ages 18 and older throughout the United States and revealed a number of details about how people interact with brands on the world’s largest social network.
Nearly 90% Of Twitter Users Follow Brands & Just 10.9% Of Users Find Promoted Tweets To Be Annoying
In a new article from eMarketer and Lab42, information was released around brands and Promoted Tweets. Surprisingly, 89.4% of users polled stated that they follow a brand’s Twitter account. Most users (30.6%) follow 1-5 accounts and 8.2% follow over 50 accounts:
Additional information from the report showed promising results about Twitter’s Promoted Tweets product. Overall user sentiment towards Promoted Tweets is very positive. Only 10.9% of users thought that Promoted Tweets were annoying, while the other 89.1% liked ( or were indifferent to) Promoted Tweets. More users, 14% of respondents, actually retweeted a Promoted Tweet.
via Nearly 90% Of Twitter Users Follow Brands & Just 10.9% Of Users Find Promoted Tweets To Be Annoying.
Including A Twitter Share Button On Your Website Can Drive Up To 7x More Traffic
A new report from SEO firm BrightEdge reveals that having a Twitter share button, like the one on the right, on your website can help drive up to 7x more exposure via social media.
And while the numbers back up the importance of giving your visitors an easy, one-click way to share your content on Twitter, many of the top websites aren’t listening. Less than half of the top 10,000 websites actually use any type of Twitter share button on their pages.
via Including A Twitter Share Button On Your Website Can Drive Up To 7x More Traffic – AllTwitter.
The Importance of Ethics to the PR Industry
Time to Set Record Straight on PR’s Ethical Backbone
via Guest Post: The Importance of Ethics to the PR Industry – PRNewser.
For PR professionals, 2011 has been an up-and-down year in terms of ethics.
A quick glimpse at recent headlines would give the casual reader the impression that all is wrong in the world of PR ethics: The News of the World phone-hacking scandal; American PR firms providing image counsel to dictators; and PR firms writing fake online product reviews on behalf of clients.
While it may seem that each week brings a new tale of an epic ethics flap in PR, reality is not as gloomy as perception. The fact remains, however, that public relations practitioners have long battled an image problem: that we, collectively, are unethical — no better than snake-oil salespeople.
Checking In Is the Least Popular Smartphone Activity
Checking in to locations with geosocial services like Foursquare is the least popular activity among smartphone users, finds a recent survey by the Pew Research Center.
While more than half of the smartphone owners in the survey of 2,277 adults report accessing social networks, sending photos and viewing email, just 12% of smartphone owners say they use checkin services.
Geotagging updates to social media sites like Twitter and Facebook are also fairly uncommon. Just 9% of Internet users and 14% of social media users say they include their location with their social posts.