http://mattgemmell.com/2011/09/20/seo-for-non-dicks/

• Use descriptive URLs, ideally containing the page’s title. Those URLs are easier to remember, easier to search for locally in your browser’s history, and provide a preview of the page’s topic. They’re desirable for the same reason that a well-crafted email subject increases the chance of your message being read.
• Make sure the page title matches the first heading. Why wouldn’t you do this? I mean… what else would it be? It’s the title. It’s what the page is about. It’s about trusting that you have any concept whatsoever of what a “title” even is.
• Incoming links are good. If people are linking to your stuff, it’s because they think it’s relevant or interesting. It’s the ultimate natural, organic process on the web. Real people, reallythinking your stuff is worth showing to others. The message isn’t “create incoming links yourself”, you cretin, it’s “write something fucking interesting”.
• Use titles that are relevant to the content. The reason this happens is because you actually went to high school, and don’t have either a crippling brain-injury or a Monty Python-esque penchant for the surreal. The title should describe what you’re writing about, in a way that’s either immediately meaningful or will rapidly become so upon starting to read the piece.
• Use descriptive anchor-text for links. When you read an article online and the author references another page, you hate it when the link is simply “this” or similar. The reason that’s dickish is because you’re forced to choose right now whether to read it. You can leave it until later, but you do so entirely without the context it might have provided. If, instead, the anchor-text summarises the article, you can at least make an educated decision regarding if and when you want to follow the link. Is that difficult to understand, or unexpected? No.
• Keep writing. Relevance is a democratic process, and it also naturally declines if not actively maintained. That’s what relevance means. If you’re not willing to keep updating your site because you actually have something new to say, you don’t deserve to be thought of as relevant. Just accept it, and move on. Do something else. Be relevant elsewhere. You don’t strive forrelevance; you just are or aren’t, to whatever current degree the rest of the internet feels appropriate. Some topics retain relevance more than others, but ultimately it quite rightly declines.