There’s no doubt in my mind that using social media in the right way is a powerful tool to advancing your brand and can be a powerful weapon to come out on top of competitors. But if you’re using these tools to connect with your audience, don’t be just a faceless, nameless corporation. I believe one of the most important elements in a successful social media campaign is to keep it human in social media.

via Wake up! 7 tips on how to be a human in social media – TNW Social Media.