News organizations that have turned to Facebook to power their website comments say they are seeing a higher quality of discussion and a significant increase in referral traffic.

How does Facebook Comments reduce the endemic name-calling and invective of unrestrained online forums? By tying a real name to every comment.

“Trolls don’t like their friends to know that they’re trolls,” explained Jimmy Orr, online managing editor of the Los Angeles Times. “By using Facebook, it has made a difference.”

via News sites using Facebook Comments see higher quality discussion, more referrals | Poynter..