In a new article from eMarketer and Lab42, information was released around brands and Promoted Tweets. Surprisingly, 89.4% of users polled stated that they follow a brand’s Twitter account. Most users (30.6%) follow 1-5 accounts and 8.2% follow over 50 accounts:

Additional information from the report showed promising results about Twitter’s Promoted Tweets product. Overall user sentiment towards Promoted Tweets is very positive. Only 10.9% of users thought that Promoted Tweets were annoying, while the other 89.1% liked ( or were indifferent to) Promoted Tweets. More users, 14% of respondents, actually retweeted a Promoted Tweet.

via Nearly 90% Of Twitter Users Follow Brands & Just 10.9% Of Users Find Promoted Tweets To Be Annoying.