How To Hold A Press Conference Via Google+

July 22, 2011 Pierre Leave a comment

A Tibetan advocacy group recently held the world’s first video press conference via Google+ Hangouts. While the goal might have been to get attention from techies and journalists, it also gave us a glimpse into the future of video conferencing.

A Tibetan advocacy group held what appeared to be the world’s first Google+-powered video press conference this past Friday. The London-based International Tibet Network used Google Plus/Google+ (has the branding truly been figured out yet?) for a coordinated event featuring speakers in India, the United States, and the United Kingdom, held via Google+ Hangouts. Select journalists were allowed to join the press conference online and video was quickly rebroadcast via both Twitter and YouTube.

via How To Hold A Press Conference Via Google+ | Fast Company.

google+

Google+ Analytics | BuzzRank Plusalyzer

July 22, 2011 Pierre Leave a comment

It´s not about charts. It is more about a starting point in Social Analytics for Google+ 🙂

via Google+ Analytics | BuzzRank Plusalyzer.

13 reasons why PR should lead social media efforts

July 22, 2011 Pierre Leave a comment

the fact is that there are a lot of people who want a slice of the social media pie. PR leaders are being asked to defend their marketing credentials to folks who may not even understand what public relations professionals do each day.

Our colleagues in sales, advertising, customer service, HR and IT all want control of the digital media PR budget. I understand why they would ask for it, but I just don’t think they’re as well-equipped to head the effort as PR pros.

Here’s why PR should lead:

via 13 reasons why PR should lead social media efforts | Articles.

Reading

What Trends in Chinese Social Media

July 22, 2011 Pierre Leave a comment

I wanted to really highlight it since there is actually not that many survey about social media in china.
This very survey measure the difference in the trending topics in china vs the rest of the world.

This one is made by HP (who could have guessed).
Don’t ask me how I stumbled upon it.

http://www.hpl.hp.com/research/scl/papers/chinatrends/china_trends.pdf

Infographics

How Does Google Make the Big Bucks? An Infographic Answer

July 22, 2011 Pierre Leave a comment

How Does Google Make the Big Bucks? An Infographic Answer | Epicenter | Wired.com.

Google is now making $3 billion a month in advertising — the majority of which comes from little text ads next to search results.

You might wonder how that’s possible, and who’s spending that much money on search ads.

The answer, according to Larry Kim — the founder of a company that sells software to analyze text ad campaigns — is in industries where a customer is worth a lot of money over the long-term.

Twitter

Bit.ly – it’s not all about twitter.

July 22, 2011 Pierre Leave a comment

It’s not only about Twitter for Bit.ly traffic source 🙂 One link created with Bit.ly might have several lives, in fact 🙂

Lately there’s been a lot of discussion of the relevance of referrers as a way of discovering the source of traffic to a site. At bitly, we see billions of clicks per month on across multiple platforms, instant messages, emails and mobile text messages. This gives us a unique window onto the way people share social objects, and we see how they propagate through human networks and across the various social networks.

via bitly blog – Where does your traffic really come from?.

Facebook

Facebook Opens Viral Growth Channel for Pages, Delivering Invites to Like as Notifications

July 22, 2011 Pierre Leave a comment

Facebook now allows Page administrators to send their friends invites to Like their Page that appear as notifications, opening a new viral channel that could assist Page growth. Because these invites generate Facebook and email notifications, they are much more noticeable and could have a higher conversion rate than the Page suggestions admins could previously send that appeared in the “Recommended Pages” sidebar module that would occasionally appear. However, accepting an invite requires users to click through to a Page.

via Facebook Opens Viral Growth Channel for Pages, Delivering Invites to Like as Notifications.

journalism

New York Times Journalists Take To Quora To Answer Questions

July 22, 2011 Pierre Leave a comment

Quora for PR ?

A reporter, editor and columnist from The New York Times will take to Quora, starting today, to answer your questions.

In one of the highest-profile partnerships yet for the nascent question and answer-based social network, Diana B. Henriques, Gretchen Morgenson and Adam Bryant will answer questions submitted via Quora. Henriques will be on today (July 19) from 3 to 4 p.m. ET, answering questions submitted at her page.

On his Quora page, The Times‘ Jim Schachter explains how the idea came about:

About six weeks ago, my New York Times colleague Aron Pilhofer and I visited Quora to brainstorm with Charlie Cheever and Marc Bodnick about how our organizations might work together. One idea we came up with was having Times journalists who’ve recently published books come on Quora to field questions from the community.

via New York Times Journalists Take To Quora To Answer Questions – 10,000 Words.

google+