Facebook Opens Viral Growth Channel for Pages, Delivering Invites to Like as Notifications

Facebook now allows Page administrators to send their friends invites to Like their Page that appear as notifications, opening a new viral channel that could assist Page growth. Because these invites generate Facebook and email notifications, they are much more noticeable and could have a higher conversion rate than the Page suggestions admins could previously send that appeared in the “Recommended Pages” sidebar module that would occasionally appear. However, accepting an invite requires users to click through to a Page.

via Facebook Opens Viral Growth Channel for Pages, Delivering Invites to Like as Notifications.

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