There’s an emerging trend for social media campaigns that’s seeing them more and more integrated with the real world, i.e. combining online social media technologies with offline experiences. Some technologies are leading the way here such as QR codes, NFC and RFID tags. This is really where the future of social media is at, as brands have to work harder to retain fans at every point of the brand journey : just because this might start offline, it doesn’t mean it has to end there. The holy grail for brands is to convert their users or customers into a follower, friend, fan, Like or subscriber and there’s increasingly innovative campaigns that show this in action. Below is a selection of our favourites.