Social media is a big part of everyone’s life these days. People are spending more time on social networking sites than ever before. Of course, the most popular social networking platform is still Facebook. It surprises me how much time we spend on Facebook. People log in there to play social games and to get updated on what their friends are up to for the day or the weekend. Another reason people spend time on that site is to get recommendations on products, gadgets and services before purchasing them. Consumer behavior has shifted. Instead of just checking out products or brands via the company websites, more and more people are now checking them out on Facebook as well. Consumers want to check out what people are saying about the brands or their services.

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