his is by definition a controversial post and a bit of a rant. So I want to be clear what I’m saying, and who towards – and who I’m not talking about.

I’m not saying all PR people are destroying Social Media. I consider a number of Social Media experts with PR backgrounds to be friends of mine, and I converse with them regularly.

But there is a type of PR person in Social Media that I’ll call the Ignorant Opportunist, and these are the people who are hurting Social Media.

I’ll say more about how they’re hurting Social Media later, but in brief:

They are blocking the growth and effectiveness of Social Media, and they’re confusing both the people who need to be using it and and the people who are paying for it.

How PR People Are Destroying Social Media | Search Engine Journal.