Half of Twitter content is produced by 0.05% of the site’s users

March 29, 2011 Pierre Leave a comment

When discussing the internet’s social media revolution, you can count on Twitter being mentioned. While Twitter may not be structured like, say, Facebook, Twitter is commonly thought of as an online social network.

But what if it really isn’t much like a social network at all, and what if the media sharing on Twitter isn’t very “social“? According to a study conducted by Yahoo Research, which looked at 260m tweets sent on Twitter between July 28, 2009 and March 8, 2010 containing bit.ly-shortened URLs, that seems to be the case.

A whopping 50% of all content consumed on Twitter is generated by only 20,000 users. This is no 80/20 rule: even if we assume that a significant number of Twitter accounts are dormant (which appears to be a valid assumption), a very, very small group of “elite” users (0.05% of all users by Yahoo Research’s calculation) is producing half of the content that gets consumed.

http://econsultancy.com/uk/blog/7335-twitter-isn-t-very-social-study

Facebook

The Business of Facebook

March 29, 2011 Pierre Leave a comment

The Business of Facebook | Fast Company.

http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html

Facebook has 610,736,920 MEMBER PROFILES. That’s once for every ELEVEN people on the planet.

Based on page views and users, Facebook is the NO. 2 site in the U.S., behind Google and ahead of YouTube and Yahoo.

EVERY 60 SECONDS ON FACEBOOK, USERS send 230,000 messages, update 95,000 statuses, write 80,000 wall posts, tag 65,000 photos, share 50,000 links—and affirm or disparage them all with half a million comments.

65% of surveyed teens admit to being “FRIENDS” with their PARENTS though 16% said it was a precondition for joining the site. More than 38% of teens have ignored a friend request from Mom or Dad.

Each month, the average user creates 90 pieces of content and spends 6 hours, 2 minutes ,and 59 seconds on the site.

Zynga, Facebook’s biggest app developer, has 19 games that attract 275 MILLION users a month, sabotaging about a kajillion hours of productivity. (Damn you, CityVille!)

Analysts estimate that Facebook pulled in $1.86 BILLION in advertising in 2010. That’s expected to grow 118% this year, to $4 billion.

Facebook takes a 30% cut of all revenue generated through its virtual currency, Facebook Credits. Virtual goods for sale on the site make up an estimated $835 MILLION market.

AMERICANS make up 24% of users, followed by Indonesians (6%), Brits (5%), and Turks (4$).

Brands with the MOST fans on Facebook: Coca-Cola (21.6 million),Starbucks (19 million), Oreo (16.2 million), Disney (15.6 million), and Red Bull (14.7 million).

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