Twitter, with more than 100 million users worldwide, may be a fun, quick way to communicate thoughts and whereabouts to your friends, but its most amazing value for businesses is as a public relations communication tool, one that is especially effective when used at trade shows.
With 140-character announcements, sometimes with attachments included, Twitter is most effective when it is communicating current news. If your business has a booth or a table at a conference, using Twitter in an organized manner can provide your customer base with news about your firm’s participation. This creates an opportunity to engage your customers and ultimately increase leads. Moreover, it can also enhance goodwill with expo organizers, promoting their event alongside yours. Here’s how you can incorporate Twitter as part of an expo presence.