Mmmh tricky question to answer. But you can bet on some of the trends showed in the following infographics. Enjoy 🙂
Monthly Archives: November 2010
We All Want to Be Young
GenY anyone ? Does the term Millenials ring a bell ? Of course, with the time, these concepts tends to be less and less relevant, but they highlight a powerful trends : connection among one generation. This specific aspect considerably modify the behavior of a specific category of population : the young one. Watch and enjoy.
Cheezburger CEO talks about the cultural power of the Web
Watch and learn – a very interesting video about the rising sub-cultural Internet phenomenon, from one of his wizard.
YouTube – Web 2.0 Summit 2010: Ben Huh, “Internet Culture: What Does It Mean?!?!”.
And when you’ll have a few minutes, you’ll also have to watch this : http://www.ted.com/talks/christopher_m00t_poole_the_case_for_anonymity_online.html
Christopher Moot, founder of 4chan, discussing about what make Anonymous such a powerful and fascinating movement these days.
Necessary to know for your internet culture 🙂
How Cisco Does Social Media
Cool article / video about Cisco doing social media forwarded by Rishi from India.
Thanks a lot Rishi 🙂
The latest in our Social Media Masters series is up today. This time we took a different tack. Rather than checking in with an entrepreneur or startup in social media, we Skyped a big corporate user of these tools: John Earnhardt of Cisco, the somewhat large technology company with the Ellen Page ads. Earnhardt is a veteran PR and communications guy who jumped into the social ocean without floaties. On top of overseeing Cisco’s news site and corporate blog, he manages its official presence on Facebook, Twitter, Ustream and Flickr. Find out what John Chambers’ “blogger-in-chief” and “tweeter-in-chief” has to say about measuring success, connecting with the audience and figuring out where to go next. Pardon the poor image quality on John’s end. He hastens to add that it was NOT recorded using Cisco technology.
http://blogs.forbes.com/bruceupbin/2010/10/12/how-cisco-does-social-media/
How Cisco Does Social Media
Cool article / video about Cisco doing social media forwarded by Rishi from India.
Thanks a lot Rishi 🙂
The latest in our Social Media Masters series is up today. This time we took a different tack. Rather than checking in with an entrepreneur or startup in social media, we Skyped a big corporate user of these tools: John Earnhardt of Cisco, the somewhat large technology company with the Ellen Page ads. Earnhardt is a veteran PR and communications guy who jumped into the social ocean without floaties. On top of overseeing Cisco’s news site and corporate blog, he manages its official presence on Facebook, Twitter, Ustream and Flickr. Find out what John Chambers’ “blogger-in-chief” and “tweeter-in-chief” has to say about measuring success, connecting with the audience and figuring out where to go next. Pardon the poor image quality on John’s end. He hastens to add that it was NOT recorded using Cisco technology.
http://blogs.forbes.com/bruceupbin/2010/10/12/how-cisco-does-social-media/
Infographics – How marketers use social media (and what they think about it)
Infographics of the day : stats, stats, and more stats candy wrapped in a cool infographics about how marketers use social media, and what is their opinion about it. Enjoy.
Infographics – How marketers use social media (and what they think about it)
Infographics of the day : stats, stats, and more stats candy wrapped in a cool infographics about how marketers use social media, and what is their opinion about it. Enjoy.
Podcast is in the air
Ok,I know Podcast isn’t that fancy anymore … except if you’re ĂĽbercool. Let’s say that someday, you might have to deal with a podcast. Here is a bunch of interesting recommandations to start with 🙂
The accessibility of video is a big reason why Internet talk shows are trending. Though talk shows hail from the muscle-car-and-milkshake days of the 1950s, our modern explosion of computer and Internet technology hasn’t rendered them old-fashioned. In fact, 2010’s man-of-the-Internet himself is a talk show host. (We’re with you, Coco!).
HOW TO: Calculate the ROI of Your Social Media Campaign
OK, here is my personnal opinion about ROI calculation for Social Media campaign at the moment. It’s bullshit.
Since there is no industry standard, since nobody is able to clearly draw real and quatitative financial benefits from action about brand images and influence, it’s just useless. Yet, this is a question that keep asking our clients at the moment, and no doubt that we’ll have to deal with it pretty soon. The people of mashable have been discussing their own version. Seems like a good starting point if you have to go into that kind of conversations. Enjoy the ride.
First the bad news: If you’re going to calculate the ROI of your social media campaign, you’re going to have to know math. That may come as a disappointment to people who thought social media was only about accumulating Twitter followers or monitoring Facebook “Likes,” but it’s true. The future of social media is about math, metrics and monetization.
via HOW TO: Calculate the ROI of Your Social Media Campaign.
3 Tips With Facebook Likes and Shares
Do you like ? Do you share ? Both ?
Interesting insights and tips from the good people of mashable about how to deal and maximize the use of a like and a share button. Things to keep in mind for recommendations 🙂
When it comes to Facebook (Facebook), if you’re uncertain where and when to place a “Like” button on your site and when to use “Share,” you’re not alone. Social sharing technologies have evolved significantly in the past several months, but it’s not as complicated as it may seem. Used in concert, “Like” and “Share” are some of the best tools around for driving referral traffic from social networks, opening new communication channels with customers and prospects, and building relationships with your best advocates.
via 3 Tips for Maximizing Engagement With Facebook Likes and Shares.
