Cool article / video about Cisco doing social media forwarded by Rishi from India.

Thanks a lot Rishi 🙂

The latest in our Social Media Masters series is up today. This time we took a different tack. Rather than checking in with an entrepreneur or startup in social media, we Skyped a big corporate user of these tools:  John Earnhardt of Cisco, the somewhat large technology company with the Ellen Page ads. Earnhardt is a veteran PR and communications guy who jumped into the social ocean without floaties. On top of overseeing Cisco’s news site and corporate blog, he manages its official presence on Facebook, Twitter, Ustream and Flickr. Find out what John Chambers’ “blogger-in-chief” and “tweeter-in-chief” has to say about measuring success, connecting with the audience and figuring out where to go next. Pardon the poor image quality on John’s end. He hastens to add that it was NOT recorded using Cisco technology.

http://blogs.forbes.com/bruceupbin/2010/10/12/how-cisco-does-social-media/