Following Stephani’s email about Social Media for B2B and the nice presentation she was recommending, I’d like to share additionnal resources gathered from my digital wanderings. Quite funny to see so much people going into social media for B2B now – the latest gold rush these days ?
Valuable Lessons Learned Using Social Media for Small Business
Here is my top 5 selections
- Instead of trying to be everywhere in the social media space, determine what online activities work best for your business and focus your attention there.
- Social networking sites can be a tremendous time suck. Use a site like Egg Timer to help limit the time you spend interacting online.
- Consistent small business blogging pays the greatest returns.
- Even on your worst day, you have to remember that every interaction counts.
- Conceptualizing and then defining your social media goals can help to keep you on track.
For the rest of the entry : http://www.problogger.net/archives/2010/03/18/30-valuable-lessons-learned-using-social-media-for-small-business/
10 Essential Social Media Tips for B2B Marketers
Plain, simple and efficient recommendations from Mashable.
- Use Twitter Effectively
- Figure Out Your ‘Social Voice’
- Take Advantage of Opportunities on LinkedIn
- Start a Blog
- Monitor Your Industry
- Be Consistent and Don’t Be Afraid to Follow Up
- Leverage Your Analytics for Business Metric Measurement
- Find and Follow Industry Influencers
- Use Social Media for Giveaways and Promotions
- Don’t Be Creepy
Mashable mention the existence of Wildfire to manage giveways and promotion. Having played with the tool, I couldn’t agree more with them 🙂
Read the rest of the entry : http://mashable.com/2010/03/18/b2b-social-media-tips/
The Impact of Collaboration on Enterprise Business Performance
Good basic recommendations about the internal use of social media inside a company 🙂
Maybe one or two things to learn and apply to ourselves ?
When you really think about it, collaboration is at the very heart of every business on the planet. It’s very rare that you find someone that is isolated from the rest of the company. Most people are a part of a team that needs to work together to achieve the best possible results; that team is a part of many teams that all need to work together to help grow an enterprise. We collaborate in pretty much everything we do at work, it’s not always efficient and it’s not always effective, but what if it were?
Read the rest of the entry : http://www.jmorganmarketing.com/the-impact-of-collaboration-on-enterprise-business-performance