Monthly Archives: January 2008

blogs

Where is my post ?

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Have you ever wondered what become a blog post right after being published on the internet ? This fantastic animated schemes from Wired will show you the secret life of your post on the web.

Not necessary to know all the technic behind, but always interesting to be able to explain the machinery making it working 🙂

You compose a new post. You click Publish and lean back to admire your work. Imperceptibly and all but instantaneously, your post slips into a vast and recursive network of software agents, where it is crawled, indexed, mined, scraped, republished, and propagated throughout the Web. Within minutes, if you’ve written about a timely and noteworthy topic, a small army of bots will get the word out to anyone remotely
interested, from fellow bloggers to corporate marketers. Let’s say it’s Super Bowl Sunday and you’re blogging about beer. You see Budweiser’s blockbuster commercial and have a reaction you’d like to share. Thanks to search engines and aggregators that compile lists of interesting posts, you can reach a lot of people

http://www.wired.com/special_multimedia/2008/ff_secretlife_1602

Pierre from Paris

Virtual Worlds

2008 in Virtual Worlds

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Trends and issues
Yeah, yeah, I know, virtual worlds sounds so “2007”. But look at it carefully, and you’ll see that the whole industry is moving extremely rapidely.
And this report highlights the coming trends for 08.
http://www.virtualworldsmanagement.com/forecast2008/

I like this report, first because it’s free, second, because it brings several interesting observation on the evolution of virtual worlds.
Just a rapid summary in bad english:

  • The number of virtual universe will continue to grow, especially the one dedicated to teens and pre-teens
  • Virtual universe and social networks will go closer more and more rapidely
  • Virtual universe accessible from a browser will transform niche market in mass market (and do not forget the mobile market)
  • Education market and corporate market will be very active in term of adoption and development of specific usage
  • Virtual universe will be more and more monitored by administrations and governments, especially from tax administrations.
  • Tools to track engagement, traffic and activity will be improved or will appear
  • Second Life (hey, pay attention, that’s the most interesting moment) will probably not being the most privileged universe for brands – brands will probably look at more stable, more structured and more controlable universes
  • The asian market (with its technological and cultural specificities) will have a major influence in the development of these universes.

Just one last word about virtual universes for teens and kids.
Look at this NYT article you’ve probably already read … Who said Virtual Universe has no future ?
Article on the NYT : Web Playgrounds of the Very Young

Extract :

Forget Second Life. The real virtual world gold rush centers on the grammar-school set.Trying to duplicate the success of blockbuster Web sites like Club Penguin and Webkinz, children’s entertainment companies are greatly accelerating efforts to build virtual worlds for children. Media conglomerates in particular think these sites — part online role-playing game and part social scene — can deliver quick growth, help keep movie franchises alive and instill brand loyalty in a generation of new customers.Second Life and other virtual worlds for grown-ups have enjoyed intense media attention in the last year but fallen far short of breathless expectations. The children’s versions are proving much more popular, to the dismay of some parents and child advocacy groups. Now the likes of the Walt Disney Company, which owns Club Penguin, are working at warp speed to pump out sister sites.

More

(you’ll probably have to register on the NYT – for those who are not yet registered, it’s free).

PS : just a reminder : the map of the virtual universe discussed here will help you having a clear idea of the actual situation of the industry

Pierre from Paris.

Reading

All these blogs …

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And all the fantastic content in it … A new section for links has been added to the disruption blog (on the right column, under the tag cloud).

I’ve extracted the list of blogs related to Text 100 to put them in, and I must say I’m pretty impressed by the blog network we currently have at Text 100 …

Did you know all of these blogs ? Did I miss anyone here ?