I owe you this debrief of a conference we’ve talked about a few weeks ago, dedicated to virtual universes that took place in Paris in October (argh – more than a month that I should have send you this debriefing :S)
This conference gathered people from various backgrounds around the theme of virtual universe, with an audience composed of prospective leader of French company.
Sorry for the delay, as the input I’m going to share with you is really interesting.
The idea of this day of conference was to gather all the expertise and experience in virtual universes for companies.
We were the only one company speaking for communication perspectives on Second Life.
Among the speakers :
A consultant named Fred Cavazza, well known for its 2.0 expertise and specialized in interface. He drew up a map of virtual universes, Media agencies, big advertising companies, 3D designers, builders, scripters … and ourselves (Philippe – GM France and Myself) for our insight regarding communication with these universes.
Here is a quick debrief of this day, with a few useful documents that I would like to share with you.
Map of virtual universe.
We do speak about Second Life, but it’s a good thing to observe the whole ecosystem of virtual universes. The map hereunder give you an idea of all the universes and their public.
By the way, he published after the event a map of the universes with interesting comment I encourage you to read : http://www.fredcavazza.net/2007/10/04/virtual-universes-landscape/
Brand design in virtual universe.
Logos, brand image and corporate communication needs to be adapted to 3D universe – interaction and community habits break down traditional model of brand identity. This brand identity has to be rethought with new codes.
3D and virtual universe
Creation of object and universe obey to strict technical rules and oblige to comply with new competencies.
Second Life and Open source
Linden lab unveils its code very rapidely. So developers invest this new code to create new solutions and to imagine more bridges between reality and virtuality.
Events in Second life
This intervention was a case study of an event organized by a credit company, sponsor of a cycling company in Le Tour de France, which created a cycling event inside Second Life to promote its activities.
Communication and Second Life
This was our intervention, dedicated to the disruption created by these universe on traditionnal media, and the new rules and habit you have to keep in mind when investing these new universe. We focused on the necessity to have a real investment in the long term with the community to leverage such an investment.
And know, I would like to share with you the content unveiled during the event.
http://www.divshare.com/download/3012155-db1
pass : Text100
Some of the presentation might be in French. If you need help to know what it is about, do not hesitate to ping me.
In this directory, you’ll find :
- An introduction to virtual universes : http://www.divshare.com/download/3012155-db1
- Second life and the question of open source : http://www.divshare.com/download/3012158-145
- The question of ROI when jumping inside SL : http://www.divshare.com/download/3012160-c78
- A case study of an event : http://www.divshare.com/download/3012162-4e4
- The presentation of the virtual universes map : http://www.divshare.com/download/3012164-574
- A presentation about design in Second Life : http://www.divshare.com/download/3012166-89f
- A presentation about brand identity inside virtual universes : http://www.divshare.com/download/3012168-03f
- The question of modelization inside SL : http://www.divshare.com/download/3012156-33b
- A prospective presentation about the evolution of use : http://www.divshare.com/download/3012156-33b
- A presentation of a company doing marketing inside SL : http://www.divshare.com/download/3012161-be9
- Our own presentation : http://www.divshare.com/download/3012163-7df
- The presentation of the French manager of Habbo Hotel : http://www.divshare.com/download/3012165-b98
- A presentation about 3D basic rules : http://www.divshare.com/download/3012167-951
Pierre from Paris