Monthly Archives: May 2007

video

The advertiser / consumer divorce

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I just found this small video during the lunch which I found quite relevant if you observe it on a peer media perspective. This video could be a good and funny explanation of why peer media are becoming so important today – because consumer wants to talk, and to be listened.

The Break-Up’ – soon available on www.bringtheloveback.com
– is about the relationship between an advertiser and a consumer.
They’ve agreed to meet in a restaurant. The man’s feeling perfectly
happy, until the woman makes a painful announcement: she wants a
divorce. In the course of their conversation she makes it clear to him
why she is leaving him. And he makes it very clear that he doesn’t have
an empathic bone in his body. At the end of the movie the woman walks
away disappointed but determined. The advertiser stays behind alone.

It’s a Microsoft video however              >_<

The Break Up
envoyé par geertdesager

Pierre from Paris

Virtual Worlds

Lewis PR promotes their SL activity

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Brand_republic160507You’ve probably already noticed it, but I’ve seen it today on Techcrunch (the US version, not the French one) – Lewis PR have set a banner on the site to promote their SL activity (linking on their website)

Of course, this is only an advertisement, but this is the first time I see a PR company branding and marketing its SL activity and showing it in a large Media such as Techrunch.

Have you ever noticed other PR company doing this ?

How do you react over such a campaign ?

By clicking on this link, you’ll see a screenshot of what I’ve seen today.

Pierre from Paris

Virtual Worlds

Is SL bad for environment ?

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I know, this could sound a bit strange to ask such a question.
After all, since its beginning, SL has been recognized for its capacity to connect people, and thus to potentially replace real meetings with virtual features (and reduce energy dedicated to transportations, etc) …

However,  an interesting article has been published in les echos this week. Les Echos is the no1 french business daily newspaper (our national FT). The article discusses about the latest Gartner report saying that the Data Center consumes a lot of energy and could be very bad for environmnent.
So far, no big news. But the journalist reported in his article the calculation of Nick Carrs about Linden Lab’s 4000 data centers consumption – these 4000 data centers prequire 1.752 kWh of electricity to work, which represents 1.17 tons of carbon equivalent …

If you divide this consumption by the overall SL population, each avatar produces more carbon that a brazilian citizen, according to this calculation …

o_O  Impressive …

What do you think  about these figures ? Have you already seen them somewhere ?

Sources :
The orginal article (translated over google)
Click here
The source for this article : Nicholas Carr’s blog
http://www.roughtype.com/archives/2006/12/avatars_consume.php

Pierre from Paris.