{"id":687,"date":"2009-01-22T02:16:26","date_gmt":"2009-01-22T09:16:26","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=687"},"modified":"2009-01-22T02:16:26","modified_gmt":"2009-01-22T09:16:26","slug":"should-pr-own-social-media","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2009\/01\/22\/should-pr-own-social-media\/","title":{"rendered":"Should PR own Social Media?"},"content":{"rendered":"<p><strong>Obviously yes. <\/strong>But I think the question needs sometimes to be raised. <a href=\"http:\/\/www.parmet.net\/pr\/2008\/12\/30\/pr-social-media\/\">This article I discovered lately<\/a> discusses this question, and offer an overview of the reasons why PR should own Social Media over Marketing or Advertising department.<\/p>\n<p>As for me, I tend to think that<br \/>\n1\/ <strong>we also need to demonstrate always more that PR is relevant for Social Media to our clients<\/strong>. They sometimes just don&#8217;t have a correct vision of what it implies in term of conversation, relation and discussion management.<br \/>\n2\/ we need ever more to<strong> blend Social Media in our daily PR activity<\/strong> (this is sometimes considered as something &#8220;optional&#8221;)<br \/>\n3\/ we should also need to consider<strong> teaming with partner for delivering appealing online campaigns<\/strong>. And I&#8217;m thinking on the technical aspects of social media campaign (should we create a blog ? Can someone tweak me the blog&#8217;s code ? Do we have somewhere a designer dealing with CSS ? We need to create a facebook app, is there a code-wizard somewhere ?)<\/p>\n<p>How do you deal with these questions on your respective country ?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-689\" title=\"barrier\" src=\"http:\/\/disruptionblog.com\/wp-content\/uploads\/2009\/01\/barrier.jpg\" alt=\"barrier\" width=\"600\" height=\"116\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obviously yes. But I think the question needs sometimes to be raised. This article I discovered lately discusses this question, and offer an overview of the reasons why PR should own Social Media over Marketing or Advertising department. As for me, I tend to think that 1\/ we also need to demonstrate always more that &hellip; <a href=\"https:\/\/kerolic.net\/c\/2009\/01\/22\/should-pr-own-social-media\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Should PR own Social Media?<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":688,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=687"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}