Ipsos-Social-Sharing-Motivations-Sept2013Why do social media users share content? That was the question posed to consumers around the world in a recent survey by Ipsos Open Thinking Exchange (OTX). Among American respondents who had shared content on social media sites during the previous month, a leading 65% said they typically look to share \u201cinteresting things.\u201d While fewer (49%) said they typically seek to share \u201cfunny things,\u201d Americans appear to be more motivated to share \u201cfunny\u201d than \u201cimportant\u201d content (43%).<\/p>\n
via Americans More Likely to Share \u201cFunny\u201d Than \u201cImportant\u201d Content on Social Media<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Ipsos-Social-Sharing-Motivations-Sept2013Why do social media users share content? That was the question posed to consumers around the world in a recent survey by Ipsos Open Thinking Exchange (OTX). Among American respondents who had shared content on social media sites during the previous month, a leading 65% said they typically look to share \u201cinteresting things.\u201d While fewer … Continue reading Americans More Likely to Share \u201cFunny\u201d Than \u201cImportant\u201d Content on Social Media<\/span>