{"id":5117,"date":"2013-09-09T11:54:43","date_gmt":"2013-09-09T18:54:43","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5117"},"modified":"2013-09-09T11:54:43","modified_gmt":"2013-09-09T18:54:43","slug":"global-marketers-say-lead-gen-a-bigger-social-ad-objective-than-branding","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/09\/09\/global-marketers-say-lead-gen-a-bigger-social-ad-objective-than-branding\/","title":{"rendered":"Global Marketers Say Lead Gen A Bigger Social Ad Objective Than Branding"},"content":{"rendered":"<p>Econsultancy-Main-Objectives-for-Paid-Digital-Media-Sept2013More companies cite lead generation 37% than branding 27% as their main social media advertising objective, according to [download page] a new study from Econsultancy in association with Adobe. The survey \u2013 of company marketers around the world, but primarily from Europe \u2013 indicates that fewer respondents are looking to increase traffic 18% or drive direct online sales 18% from their social media advertising efforts.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/direct\/global-marketers-say-lead-gen-a-bigger-social-ad-objective-than-branding-36489\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Global Marketers Say Lead Gen A Bigger Social Ad Objective Than Branding<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Econsultancy-Main-Objectives-for-Paid-Digital-Media-Sept2013More companies cite lead generation 37% than branding 27% as their main social media advertising objective, according to [download page] a new study from Econsultancy in association with Adobe. The survey \u2013 of company marketers around the world, but primarily from Europe \u2013 indicates that fewer respondents are looking to increase traffic 18% or drive &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/09\/09\/global-marketers-say-lead-gen-a-bigger-social-ad-objective-than-branding\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Global Marketers Say Lead Gen A Bigger Social Ad Objective Than Branding<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5117","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5117"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5117\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}