{"id":5113,"date":"2013-09-06T10:47:06","date_gmt":"2013-09-06T17:47:06","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5113"},"modified":"2013-09-06T10:47:06","modified_gmt":"2013-09-06T17:47:06","slug":"brands-are-sending-more-and-more-emails","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/09\/06\/brands-are-sending-more-and-more-emails\/","title":{"rendered":"Brands Are Sending More and More Emails"},"content":{"rendered":"<p>Experian-Email-Volume-Growth-Trends-Q2-2012-Q2-2013-Sept2013The average email subscriber gets 416 commercial messages per month, says Return Path, and that number may just get higher. The latest quarterly email benchmark study [download page] from Experian Marketing Services indicates that email volume grew by 17.9% year-over-year in Q2. That follows an 11.6% increase in Q1, a relatively modest 5.4% bump in Q4, and no change in Q3 2012. Open rates don\u2019t seem to have suffered, though, with total and unique open rates up year-over-year during Q2.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/topics\/email\/brands-are-sending-more-and-more-emails-36434\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Brands Are Sending More and More Emails<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experian-Email-Volume-Growth-Trends-Q2-2012-Q2-2013-Sept2013The average email subscriber gets 416 commercial messages per month, says Return Path, and that number may just get higher. The latest quarterly email benchmark study [download page] from Experian Marketing Services indicates that email volume grew by 17.9% year-over-year in Q2. That follows an 11.6% increase in Q1, a relatively modest 5.4% bump in &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/09\/06\/brands-are-sending-more-and-more-emails\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Brands Are Sending More and More Emails<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5113","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5113"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5113\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}