{"id":5111,"date":"2013-09-05T09:34:08","date_gmt":"2013-09-05T16:34:08","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5111"},"modified":"2013-09-05T09:34:08","modified_gmt":"2013-09-05T16:34:08","slug":"1-in-2-email-opens-said-to-occur-on-a-mobile-device-during-q2","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/09\/05\/1-in-2-email-opens-said-to-occur-on-a-mobile-device-during-q2\/","title":{"rendered":"1 in 2 Email Opens Said to Occur on a Mobile Device During Q2"},"content":{"rendered":"<p>Experian-Mobile-Email-Interactions-in-Q2-Sept2013The figures do vary from one researcher to the next, but the latest email benchmark study [download page] from Experian Marketing Services indicates that fully half of email opens during Q2 occurred only on a mobile device \u201cmobile-only\u201d. Notably, though, the mobile-only segment represented a smaller share of unique clicks 40% and a far more insignificant 13% share of transactions, suggesting that while consumers will open emails on their mobile devices, they\u2019re less comfortable using them to click on emails and complete transactions.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/topics\/email\/half-of-emails-said-to-be-opened-solely-on-a-mobile-device-during-q2-36405\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">1 in 2 Email Opens Said to Occur on a Mobile Device During Q2<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experian-Mobile-Email-Interactions-in-Q2-Sept2013The figures do vary from one researcher to the next, but the latest email benchmark study [download page] from Experian Marketing Services indicates that fully half of email opens during Q2 occurred only on a mobile device \u201cmobile-only\u201d. Notably, though, the mobile-only segment represented a smaller share of unique clicks 40% and a far more &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/09\/05\/1-in-2-email-opens-said-to-occur-on-a-mobile-device-during-q2\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">1 in 2 Email Opens Said to Occur on a Mobile Device During Q2<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5111","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5111"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5111\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}