{"id":5110,"date":"2013-09-03T11:03:06","date_gmt":"2013-09-03T18:03:06","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5110"},"modified":"2013-09-03T11:03:06","modified_gmt":"2013-09-03T18:03:06","slug":"only-1-in-2-b2b-marketers-agree-that-marketings-financial-value-is-clear-to-their-business","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/09\/03\/only-1-in-2-b2b-marketers-agree-that-marketings-financial-value-is-clear-to-their-business\/","title":{"rendered":"Only 1 in 2 B2B Marketers Agree That Marketing\u2019s Financial Value is Clear to Their Business"},"content":{"rendered":"<p>ForresterResearch-B2B-Marketing-Impact-on-Biz-Sept20132 in 3 US CMOs are feeling pressure from the board to prove marketing\u2019s value, according to recent research, and it seems that B2B marketing leaders may have some work to do in this regard. According to a Forrester Research survey [download page] of 174 B2B marketing leaders, while 72% agreed that it\u2019s clear to their leadership how marketing impacts the business, just 51% agreed that marketing\u2019s financial value is clear to the business. Respondents themselves may be to blame.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/topics\/business-to-business\/only-1-in-2-b2b-marketers-agree-that-marketings-financial-value-is-clear-to-their-business-36369\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Only 1 in 2 B2B Marketers Agree That Marketing\u2019s Financial Value is Clear to Their Business<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ForresterResearch-B2B-Marketing-Impact-on-Biz-Sept20132 in 3 US CMOs are feeling pressure from the board to prove marketing\u2019s value, according to recent research, and it seems that B2B marketing leaders may have some work to do in this regard. According to a Forrester Research survey [download page] of 174 B2B marketing leaders, while 72% agreed that it\u2019s clear to &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/09\/03\/only-1-in-2-b2b-marketers-agree-that-marketings-financial-value-is-clear-to-their-business\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Only 1 in 2 B2B Marketers Agree That Marketing\u2019s Financial Value is Clear to Their Business<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5110","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5110"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5110\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}