{"id":5109,"date":"2013-09-03T11:02:23","date_gmt":"2013-09-03T18:02:23","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5109"},"modified":"2013-09-03T11:02:23","modified_gmt":"2013-09-03T18:02:23","slug":"cmos-using-marketing-analytics-sparingly-most-forgo-formal-evaluation-of-quality","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/09\/03\/cmos-using-marketing-analytics-sparingly-most-forgo-formal-evaluation-of-quality\/","title":{"rendered":"CMOs Using Marketing Analytics Sparingly; Most Forgo Formal Evaluation of Quality"},"content":{"rendered":"<p>Duke-CMO-Survey-Marketing-Analytics-Trends-Aug2013Worsening trends for marketing analytics in the US, according to the latest CMO Survey [pdf] from Duke University\u2019s Fuqua School of Business. The percentage of projects estimated by CMOs to be using marketing analytics has dropped to 29% from 35% at this time last year, while two-thirds of CMOs now say their company doesn\u2019t formally evaluate the quality of marketing analytics, up from 53.2% last year.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/topics\/financial\/cmos-using-marketing-analytics-sparingly-most-forgo-formal-evaluation-of-quality-36312\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">CMOs Using Marketing Analytics Sparingly; Most Forgo Formal Evaluation of Quality<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Duke-CMO-Survey-Marketing-Analytics-Trends-Aug2013Worsening trends for marketing analytics in the US, according to the latest CMO Survey [pdf] from Duke University\u2019s Fuqua School of Business. The percentage of projects estimated by CMOs to be using marketing analytics has dropped to 29% from 35% at this time last year, while two-thirds of CMOs now say their company doesn\u2019t formally &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/09\/03\/cmos-using-marketing-analytics-sparingly-most-forgo-formal-evaluation-of-quality\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">CMOs Using Marketing Analytics Sparingly; Most Forgo Formal Evaluation of Quality<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5109","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5109"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5109\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}