{"id":5102,"date":"2013-08-27T09:48:28","date_gmt":"2013-08-27T16:48:28","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5102"},"modified":"2013-08-27T09:48:28","modified_gmt":"2013-08-27T16:48:28","slug":"only-15-of-us-cmos-say-theyve-proven-socials-biz-impact-quantitatively","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/08\/27\/only-15-of-us-cmos-say-theyve-proven-socials-biz-impact-quantitatively\/","title":{"rendered":"Only 15% of US CMOs Say They\u2019ve Proven Social\u2019s Biz Impact Quantitatively"},"content":{"rendered":"<p>Duke-CMO-Survey-Measuring-Biz-Impact-Social-Mktg-Spend-Aug2013Marketers\u2019 struggles measuring social\u2019s ROI are well-documented. But here\u2019s another sobering view from the top: according to the latest CMO Survey [pdf] released by Duke University\u2019s Fuqua School of Business, just 15% of CMOs in the US can confidently say they have quantitatively proven the impact of social media on their business. By contrast, 49% haven\u2019t been able to show the impact yet, and the remaining 36% have a good qualitative \u2013 but not quantitative \u2013 sense of the impact.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/interactive\/only-15-of-cmos-say-theyve-proven-socials-biz-impact-quantitatively-36241\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Only 15% of US CMOs Say They\u2019ve Proven Social\u2019s Biz Impact Quantitatively<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Duke-CMO-Survey-Measuring-Biz-Impact-Social-Mktg-Spend-Aug2013Marketers\u2019 struggles measuring social\u2019s ROI are well-documented. But here\u2019s another sobering view from the top: according to the latest CMO Survey [pdf] released by Duke University\u2019s Fuqua School of Business, just 15% of CMOs in the US can confidently say they have quantitatively proven the impact of social media on their business. By contrast, 49% &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/08\/27\/only-15-of-us-cmos-say-theyve-proven-socials-biz-impact-quantitatively\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Only 15% of US CMOs Say They\u2019ve Proven Social\u2019s Biz Impact Quantitatively<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5102","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5102"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5102\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}