{"id":5101,"date":"2013-08-27T09:48:18","date_gmt":"2013-08-27T16:48:18","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5101"},"modified":"2013-08-27T09:48:18","modified_gmt":"2013-08-27T16:48:18","slug":"is-a-facebook-like-a-recommendation","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/08\/27\/is-a-facebook-like-a-recommendation\/","title":{"rendered":"Is a Facebook Like a Recommendation?"},"content":{"rendered":"<p>ZocaloGroup-Consumer-Views-of-What-Constitutes-Online-Recommendation-Aug2013Consumers like brands on Facebook for a number of reasons: some out of loyalty, some for deals, others to get updates. A new study [download page] from Z\u00f3calo Group suggests that whatever the reason for a friend\u2019s like, many consumers consider it to be a recommendation. Survey respondents, asked what they would view as an online recommendation to encourage them to try or buy a brand or product, pointed most commonly to YouTube video reviews 46.5% and a friend liking a brand page on Facebook 46.1%.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/interactive\/is-a-facebook-like-a-recommendation-36212\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Is a Facebook Like a Recommendation?<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ZocaloGroup-Consumer-Views-of-What-Constitutes-Online-Recommendation-Aug2013Consumers like brands on Facebook for a number of reasons: some out of loyalty, some for deals, others to get updates. A new study [download page] from Z\u00f3calo Group suggests that whatever the reason for a friend\u2019s like, many consumers consider it to be a recommendation. Survey respondents, asked what they would view as an &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/08\/27\/is-a-facebook-like-a-recommendation\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Is a Facebook Like a Recommendation?<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5101","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5101"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5101\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}