{"id":5099,"date":"2013-08-26T11:02:16","date_gmt":"2013-08-26T18:02:16","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5099"},"modified":"2013-08-26T11:02:16","modified_gmt":"2013-08-26T18:02:16","slug":"top-brands-on-tumblr-1-in-4-reblogged-posts-more-than-60-days-old","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/08\/26\/top-brands-on-tumblr-1-in-4-reblogged-posts-more-than-60-days-old\/","title":{"rendered":"Top Brands on Tumblr: 1 in 4 Reblogged Posts More Than 60 Days Old"},"content":{"rendered":"<p>SimplyMeasured-Interbrand-100-Tumblr-Post-Engagement-Longevity-Aug2013Understanding social media posts\u2019 reach and engagement is an important issue for marketers, and one aspect of that effort regards the half-life of a post. Recent data indicates that Facebook posts have an extremely short half-life, while YouTube video views are distributed over a longer period of time. A new study [download page] from SimplyMeasured suggests that when it comes to Tumblr post engagement, brands can enjoy a shelf-life more in keeping with a YouTube video than a Facebook post.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/interactive\/top-brands-on-tumblr-1-in-4-reblogged-posts-more-than-60-days-old-36137\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Top Brands on Tumblr: 1 in 4 Reblogged Posts More Than 60 Days Old<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SimplyMeasured-Interbrand-100-Tumblr-Post-Engagement-Longevity-Aug2013Understanding social media posts\u2019 reach and engagement is an important issue for marketers, and one aspect of that effort regards the half-life of a post. Recent data indicates that Facebook posts have an extremely short half-life, while YouTube video views are distributed over a longer period of time. A new study [download page] from SimplyMeasured &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/08\/26\/top-brands-on-tumblr-1-in-4-reblogged-posts-more-than-60-days-old\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Top Brands on Tumblr: 1 in 4 Reblogged Posts More Than 60 Days Old<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5099","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5099"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5099\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}