{"id":5088,"date":"2013-08-20T16:55:15","date_gmt":"2013-08-20T23:55:15","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5088"},"modified":"2013-08-20T16:55:15","modified_gmt":"2013-08-20T23:55:15","slug":"average-email-click-to-open-rate-twice-as-high-on-desktops-as-on-mobiles","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/08\/20\/average-email-click-to-open-rate-twice-as-high-on-desktops-as-on-mobiles\/","title":{"rendered":"Average Email Click-to-Open Rate Twice as High on Desktops as on Mobiles"},"content":{"rendered":"<p>Yesmail-Email-CTO-by-Industry-and-Device-in-Q2-Aug201349% of email opens happen on a mobile device, says Yesmail Interactive [download page] in a new study examining more than 5 billion emails it sent during Q2. But while mobile opens become increasingly widespread, interaction levels on mobile devices lag comparable rates on desktops by a considerable margin. In fact, across 11 industries analyzed, the click-to-open (CTO) rate for emails opened on desktops was roughly double the rate for those opened on mobile devices (22.6% vs. 11.1%).<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/topics\/business-to-business\/average-email-click-to-open-rate-twice-as-high-on-desktops-as-mobiles-35997\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Average Email Click-to-Open Rate Twice as High on Desktops as on Mobiles<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesmail-Email-CTO-by-Industry-and-Device-in-Q2-Aug201349% of email opens happen on a mobile device, says Yesmail Interactive [download page] in a new study examining more than 5 billion emails it sent during Q2. But while mobile opens become increasingly widespread, interaction levels on mobile devices lag comparable rates on desktops by a considerable margin. In fact, across 11 industries analyzed, &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/08\/20\/average-email-click-to-open-rate-twice-as-high-on-desktops-as-on-mobiles\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Average Email Click-to-Open Rate Twice as High on Desktops as on Mobiles<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5088","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5088"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5088\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}