{"id":5069,"date":"2013-08-07T18:51:35","date_gmt":"2013-08-08T01:51:35","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5069"},"modified":"2013-08-07T18:51:35","modified_gmt":"2013-08-08T01:51:35","slug":"b2b-marketers-rank-the-best-platforms-for-reaching-customers-and-prospects","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/08\/07\/b2b-marketers-rank-the-best-platforms-for-reaching-customers-and-prospects\/","title":{"rendered":"B2B Marketers Rank the Best Platforms for Reaching Customers and Prospects"},"content":{"rendered":"<p>ABM-B2B-Marketers-Most-Successful-Platforms-Aug2013A recent survey [pdf] from ABM asked B2B media users which media types they rely on for decision-making. The study also contains some interesting results from the marketer side: which platforms do they think are most successful in creating awareness among existing customers and generating targeted leads of prospective new buyers? It turns out there\u2019s quite a bit of consensus: face-to-face event attendance is rated the most successful platform, by a fairly wide margin.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/television\/b2b-marketers-rank-the-best-platforms-for-reaching-customers-and-prospects-35674\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">B2B Marketers Rank the Best Platforms for Reaching Customers and Prospects<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ABM-B2B-Marketers-Most-Successful-Platforms-Aug2013A recent survey [pdf] from ABM asked B2B media users which media types they rely on for decision-making. The study also contains some interesting results from the marketer side: which platforms do they think are most successful in creating awareness among existing customers and generating targeted leads of prospective new buyers? It turns out there\u2019s &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/08\/07\/b2b-marketers-rank-the-best-platforms-for-reaching-customers-and-prospects\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">B2B Marketers Rank the Best Platforms for Reaching Customers and Prospects<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5069","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5069"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5069\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}