{"id":5068,"date":"2013-08-07T18:51:22","date_gmt":"2013-08-08T01:51:22","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5068"},"modified":"2013-08-07T18:51:22","modified_gmt":"2013-08-08T01:51:22","slug":"marketers-are-collecting-data-but-having-trouble-leveraging-it","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/08\/07\/marketers-are-collecting-data-but-having-trouble-leveraging-it\/","title":{"rendered":"Marketers Are Collecting Data \u2013 But Having Trouble Leveraging It"},"content":{"rendered":"<p>Teradata-Data-Collected-Used-To-Drive-Marketing-Aug201345% of global marketers agree that data is the most underutilized asset in their organization, per survey results [download page] from Teradata. Indeed, while a majority currently collect a range of data types, including demographic 80%, customer service 72% and customer satisfaction 62%, fewer report using the data. And although marketers ascribe various benefits to the use of data in decision-making, the study shows that few are able to systematically apply a data-driven marketing approach to regular tasks.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/topics\/measurement-analytics\/marketers-are-collecting-data-but-having-trouble-leveraging-it-35665\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Marketers Are Collecting Data \u2013 But Having Trouble Leveraging It<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teradata-Data-Collected-Used-To-Drive-Marketing-Aug201345% of global marketers agree that data is the most underutilized asset in their organization, per survey results [download page] from Teradata. Indeed, while a majority currently collect a range of data types, including demographic 80%, customer service 72% and customer satisfaction 62%, fewer report using the data. And although marketers ascribe various benefits to &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/08\/07\/marketers-are-collecting-data-but-having-trouble-leveraging-it\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Marketers Are Collecting Data \u2013 But Having Trouble Leveraging It<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5068","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5068"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5068\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}