{"id":5064,"date":"2013-08-05T13:42:16","date_gmt":"2013-08-05T20:42:16","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5064"},"modified":"2013-08-05T13:42:16","modified_gmt":"2013-08-05T20:42:16","slug":"content-marketing-efforts-are-becoming-more-focused-on-lead-gen","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/08\/05\/content-marketing-efforts-are-becoming-more-focused-on-lead-gen\/","title":{"rendered":"Content Marketing Efforts Are Becoming More Focused on Lead Gen"},"content":{"rendered":"<p>IMN-Content-Marketing-Program-Goals-2013-v-2012-Aug2013Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy, according to [download page] results from IMN\u2019s second annual Content Marketing Survey. As more marketers develop strategies and grow their maturity levels (11% describe themselves as \u201cexperts\u201d), their content marketing programs and measures of success appear to have gravitated towards a focus on lead generation.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/interactive\/content-marketing-efforts-are-becoming-more-focused-on-lead-gen-35554\/\">Content Marketing Efforts Are Becoming More Focused on Lead Gen<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IMN-Content-Marketing-Program-Goals-2013-v-2012-Aug2013Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy, according to [download page] results from IMN\u2019s second annual Content Marketing Survey. As more marketers develop strategies and grow their maturity levels (11% describe themselves as \u201cexperts\u201d), their content marketing programs and measures of success appear to &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/08\/05\/content-marketing-efforts-are-becoming-more-focused-on-lead-gen\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Content Marketing Efforts Are Becoming More Focused on Lead Gen<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5064","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5064"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5064\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}