{"id":5058,"date":"2013-08-01T10:35:04","date_gmt":"2013-08-01T17:35:04","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5058"},"modified":"2013-08-01T10:35:04","modified_gmt":"2013-08-01T17:35:04","slug":"as-data-driven-marketing-grows-in-importance-many-tout-its-benefits","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/08\/01\/as-data-driven-marketing-grows-in-importance-many-tout-its-benefits\/","title":{"rendered":"As Data-Driven Marketing Grows in Importance, Many Tout Its Benefits"},"content":{"rendered":"<p>BlueKai-Data-Driven-Marketing-Budgets-Aug201391% of marketers agree that data is of primary importance for segmentation and targeting of their marketing efforts, per results from a BlueKai survey [download page] of 133 executives, most of whom are brand and agency marketers working in marketing management. With data occupying such a position of importance, 36% of respondents said they\u2019re pushing at least 20% of their overall budgets to data-driven practices, up from 11% allocating that proportion late last year. A majority have seen a boost in conversion rates and media efficiency from their focus on data.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/direct\/as-data-driven-marketing-grows-in-importance-many-tout-its-benefits-35471\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">As Data-Driven Marketing Grows in Importance, Many Tout Its Benefits<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BlueKai-Data-Driven-Marketing-Budgets-Aug201391% of marketers agree that data is of primary importance for segmentation and targeting of their marketing efforts, per results from a BlueKai survey [download page] of 133 executives, most of whom are brand and agency marketers working in marketing management. With data occupying such a position of importance, 36% of respondents said they\u2019re pushing &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/08\/01\/as-data-driven-marketing-grows-in-importance-many-tout-its-benefits\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">As Data-Driven Marketing Grows in Importance, Many Tout Its Benefits<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5058","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5058"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5058\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}