{"id":5046,"date":"2013-07-26T10:53:18","date_gmt":"2013-07-26T17:53:18","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=5046"},"modified":"2013-07-26T10:53:18","modified_gmt":"2013-07-26T17:53:18","slug":"us-brand-app-users-primarily-looking-to-get-discounts","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2013\/07\/26\/us-brand-app-users-primarily-looking-to-get-discounts\/","title":{"rendered":"US Brand App Users Primarily Looking to Get Discounts"},"content":{"rendered":"<p>Ipsos-Reasons-for-Using-Brand-Apps-July2013Ipsos Open Thinking Exchange (OTX) has released the results of a multi-country survey examining usage of mobile applications for brands, products, stores or companies. The researchers find that on average, 51% of respondents regularly use such apps, with the main reasons given for doing so being: to keep informed about the brand, product, store or company (43%); and to get discounts and coupons (41%). In the US, though, app users are more motivated by discounts (50%) and comparatively less so by updates (27%).<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/interactive\/us-brand-app-users-primarily-looking-to-get-discounts-35329\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">US Brand App Users Primarily Looking to Get Discounts<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ipsos-Reasons-for-Using-Brand-Apps-July2013Ipsos Open Thinking Exchange (OTX) has released the results of a multi-country survey examining usage of mobile applications for brands, products, stores or companies. The researchers find that on average, 51% of respondents regularly use such apps, with the main reasons given for doing so being: to keep informed about the brand, product, store or &hellip; <a href=\"https:\/\/kerolic.net\/c\/2013\/07\/26\/us-brand-app-users-primarily-looking-to-get-discounts\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">US Brand App Users Primarily Looking to Get Discounts<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5046","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=5046"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/5046\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=5046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=5046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=5046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}